Emergency Services Advisors

Guiding emergency services toward excellence.

Strategic consulting for fire and EMS agencies — planning, ambulance procurement, and LAFCO processes, led by people who've run the agencies themselves.

Fire apparatus parked in station bays

What we offer

Five areas of practice, drawn from decades inside the agencies we now advise.

Strategic Planning

Given years of experience inside the fire service, we guide agencies through every area required to reach operational excellence.

EMS & Ambulance Procurement

Solutions that address present challenges in ambulance service delivery while anticipating the opportunities ahead.

LAFCO & Agency Consolidations

Leadership in navigating public agency consolidations and the LAFCO process, from readiness assessment through a shared vision.

Facility Project Management Liaison

Ensuring a facility project reflects the vision, voice, and identity of the agency it serves, start to finish.

Leadership Team Development

Developing a leadership culture that turns opportunities into lasting organizational strength.

Read more about our practice areas →

Our Principals

Former fire chiefs, public-sector counsel, and finance leaders who've been on the other side of the table.

Mark Heine

Mark Heine

Co-Founder

41-year fire service veteran; former Fire Chief, Novato Fire Protection District and Sonoma County Fire District. Past-President, California Fire Chiefs Association Executive Board.

Bill Adams

Bill Adams

Co-Founder

30+ years of General Counsel experience advising public and private sector decision makers on strategic planning and policy implementation.

Jeffrey Meston

Jeffrey Meston

Senior Project Manager

2023 California Fire Chiefs Association Hall of Fame inductee; 45+ years across city, county, state, special district, tribal, and private fire agencies.

Meet the full team →

Start the conversation.

Tell us where your agency stands today and where it needs to go — we'll tell you what it takes to get there.